chris smith

Chris is a Fellow of the Institute of Managers and Leaders (AUS & NZ) and Chartered Manager (CMI). He is an accomplished senior management consultant & marketing professional with over 30 years-experience in management, strategic marketing and corporate communications having founded and managed a number of successful marketing and advertising companies as well as holding major equity positions in strategic, media, export and trade companies. He enjoys extensive experience in executive positions as MD, CEO and Chairman.

He has worked with some of our biggest blue-chip companies, and a great many start-ups and small to medium companies (SMEs), to provide effective outcomes that frequently outstrip the client’s expectations.

With a solid grounding in company analysis and reporting, he is focused on accelerating the growth of your business by identifying pain points and providing you with professional strategic and tactical guidance.

Key capabilities include:

• Strategic analysis

• Business planning

• Sales & marketing

• Brand management

• Retail & product profiling

• Human resource development

• Change management

• Leadership coaching & mentoring

• Future proofing

• Problem solving

• Implementation

In the past, Chris has also worked alongside Austrade and the other government departments, both in Australia and overseas to position Australian exporters in Asian and Middle Eastern markets; and to link potential trading partners on a business-to-business basis. He has enabled clients or projects in Australia, the United States, Fiji, the Solomon Islands, Malaysia, Thailand, Japan, Dubai, Qatar and Kuwait.

Whilst Chris has often operated globally, he has maintained an involvement with corporate and retail strategies on many high-profile Australian companies in the areas of manufacturing, retail, tourism, and property.

His background in marketing, has led to a wealth of ‘hands-on’ experience in the fields of advertising and communication. With an extensive catalogue of successful cinema, television, radio, press, outdoor, guerrilla, direct and online advertising campaigns under his belt he is well placed to advise on the suitability of downstream marketing, communication and advertising services. He is an experienced writer with demonstrable skills in strategy documentation, marketing planning & documentation, advertising copywriting, annual reports, feature writing and editing.

Chris believes successful businesses are best built from solid foundations. He works with you to first establish your core values, your vision and mission and the fundamentals such as a true understanding your product/ service as a consumer benefit. He will analyse and research suitable markets and develop strategic business and marketing plans that deliver your product/service to the widest possible qualified audience in the most cost-effective manner.

He is results focused and he brings a strong level of commitment and dedication to his clients.

Industry Experience:

• Professional Services

• Retail

• Tourism – airline, accommodation & events

• Food & Beverage

• Manufacturing

• Solid Waste Management & Recycling

• Advertising & Marketing

Chris is a partner in MyMalekso

The leading Business Improvement Software Platform