our focus

Our focus is business acceleration through change management.

Change management is all about managing people and process to achieve required business outcomes and to accelerate business. Strategic analysis and review provide a clear picture your current position and what needs to change to realise your vision. MSA delivers the tools and techniques to manage positive change.

Strategic analysis & documentation

This process identifies any strengths and weaknesses that might accelerate or inhibit future growth. The strategy document outlines where change is required and generally dictates the order in which our modules will be delivered.

Research & reporting

Strategic reporting provides an overview of your position in the marketplace, but this should be supported by commissioned market, consumer and business to business research where applicable. Research affords you a snapshot of how you are actually viewed by the marketplace in general and your clients in particular. This leads provides an understanding of your true market share and growth opportunities and restrictions.

Human resource

Consistently high-performing businesses focus first on helping people perform at their very best. They are the critical in ensuring the success and sustained growth of your business and in today’s business environment your people may represent your competitive advantage.

So how do we attract, select, then measure and develop this vital resource?

We will provide a unique and detailed examination of your company’s human resource to identify strengths, weaknesses, negative energy and critical focus issues. We use proven testing and behavioural science tools and techniques to make recommendations for management ascendancy and provide training and mentoring as required.

Brand establishment & brand management

This service includes research and recommendations on all corporate branding and livery including the establishment of design briefs for logos and trademarks, in addition to the production of exhaustive corporate design guidelines to ensure that your company exploits a highly visible promotional presence in all forms of marketing including stationery, uniforms, sponsorships and audio tagging etc. Additionally, MSA is well placed to make sound recommendations on the appointment of service providers such as public relations companies, advertising agencies and digital marketing companies.

Profiling

Specific profiling for start-up companies (or companies looking toward new territory expansion) includes identifying where a company wishes to sit in an existing market and how to achieve that positioning based on socio/economic, geographic and aspirational imperatives. Tailoring products and services to best exploit niche, evolving and emerging markets.