hotels

Through its wholly and partly owned companies, MSA has provided strategic services to a select group of hotel clients for over 30 years.

Services include… research, traffic and visibility studies, cultural awareness, human resource audit, revenue management & optimisation, the identification of new target markets, up-sell and cross-sell modelling for the group or tailored to specified individual properties within the group, external incremental sales opportunities, event creation and marketing, strategic marketing (advertising) recommendations and the provision of incremental media funding.

MSA created a system that addressed the issues of airline peak loading and scheduling and their impact on the hotel industry, thus returning marketing control to the industry.

Hotel clients have included but are not limited to…

Federal Pacific Hotels... Long term strategic marketing for all the group's properties including the Inbound Special Tours Division. Activities included branding, strategic positioning lobbying, inbound and national event creation & marketing, and managing all marketing activities and advertising production.

Sheraton Hotels & Resorts Hawaii... Major inbound strategic marketing campaign for multiple Sheraton Waikiki properties and Continental Airlines to position Hawaii as a destination, not a stopover.

Wrest Point Hotel & Casino... Complete local, national and inbound marketing strategy for both hotel and casino for over 9 years. The management of all advertising and PR, event marketing (Pro-am golf tournaments, international concert acts, gaming tournaments) and lobbying in addition to identifying and creating cross-selling and external incremental sales opportunities.

Pan Pacific Hotels & Resorts... Strategic marketing campaigns and downstream advertising for specific properties within the group.

Royal On The Park - Brisbane... Branding, strategic marketing campaigns and downstream advertising.

Sea World Nara Resort... Strategic marketing campaigns and downstream advertising.

Country Club - Tasmania... Complete local national and inbound marketing strategy for 8 plus years in addition to downstream tactical marketing and advertising.