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Peter works with business owners to help them not only increase profits, but build a business that will remain relevant and always ahead of the pack. He does this by developing and implementing powerful e-commerce strategies that incorporate digital business models, operational improvements, sales and marketing tactics, people management and financial solutions, in a manner that promotes automation, systemisation and efficiency generation to deliver strong, reliable growth while building a business that runs lean and effective.
Peter works with business owners to help them not only increase profits, but build a business that will remain relevant and always ahead of the pack. He does this by developing and implementing powerful e-commerce strategies that incorporate digital business models, operational improvements, sales and marketing tactics, people management and financial solutions, in a manner that promotes automation, systemisation and efficiency generation to deliver strong, reliable growth while building a business that runs lean and effective.
Peter started his first business at the age of 19. That first venture (called Goby) quickly grew into one of the first online bookshops in Australia, becoming tremendously successful for the first 4 years of its life. At it’s peak, Goby had National warehousing and distribution setup through a 3PL arrangement with Australia Post, had representatives at over 15 University campuses Australia wide, and turned over several hundred thousand dollars of sales every month through it’s website. Some of Peter’s business ventures have included:
Importing and distribution of medical products and devices
Importing and distribution of sporting products
Importing and distribution of optical products
His own line of men’s ties and cufflinks
Medical recruitment agency
Website development and digital marketing agency
Food brand – manufacture and distribution
Consulting agency
Many of Peter’s businesses have required significant digital exposure, including e-commerce business models.
In 2011 Peter published his first book ‘Realities of Business: Misadventures and Lessons Learnt’, which he is currently revisiting for an updated 3rd edition.
E-Commerce (Digital Commerce) Business Specialist
E-Commerce (Digital Commerce) Business Specialist
Chris is a partner in MyMalekso
The leading Business Improvement Software Platform
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